Strategies for innovating into the future:
Global futurist and author Jack Uldrich offers essential strategic information on nanotechnology, robotics, biotechnology, RFID and many other future technologies to help you prosper as exponential trends converge at this unique moment in history.
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Jump The Curve Archives: /
Cisco’s Vision of the Future
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Video Killed the Video Star
Mapping the Future of Video
The Future of the Internet Requires Unlearning
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The Future of the Internet Requires Unlearning
”If this is the information age, what are we so well-informed about?” So asks David Gelernter is this excellent essay in Edge entitled, Time to Start Taking the Internet Seriously.
Rather than rehash Gelernter’s entire article, I just want to highlight a few key concepts:
1. To date, the Internet has been about increasing the quantity of information. To get to the next level, it must concern itself with the quality of information.
2. To do this, Gelernter suggests “turning Cyberspace on its side, so that time instead of space is the main axis.” As a metaphor, he likens today’s websites to a stained-glass window which has many panels leaded together. What the Internet must become is a rushing flow of fresh information that can nurture new ways of thinking.
3. To this end, Gelertner argues the Internet of the future “can help us change our ways of thinking.”
4. In order to do this, however, the Internet move from away from it’s “culture of nowness.” As Gelertner suggests the Internet’s ability to focus like a laser on the “now” has a couple of unhealthy implications. First, a focus on “now” prevents many people from learning more about “then.” The current Internet is also “a machine for reinforcing our prejudices.” Sure, people can use it to find ten different perspectives on a story but, instead, many of us use it to review the same story from ten like-minded people.
Before Gelernter concludes with an optimistic vision of the Internet (which he says is “The best is yet to be"), he reminds his audience that “We would be fools to doubt our ignorance.”
As someone who is focused on unlearning, I think it is wonderful reminder that we must all have some intellectual humility. Or, as John Brockman writes in the introduction to the article, “Many of the people that desperately need to know, don’t even know that they don’t know.”
What don’t you know about the Internet of the future and what might you have to unlearn in order to embrace the fullness of its future potential?
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Powering Your Own Future
"Your home effectively becomes its own power station and gas station,” says Dan Nocera, an MIT chemist and co-founder of Sun Catalytix, in this short and informative video which describes his company’s innovative “direct solar fuels” or “electrofuels.”
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Mapping the Future of Video
If you want a peek into both the future of mapping as well as the future of video, I encourage you to watch this 8-minute video from Blaise Aguuera y Arcas at the recent TED conference:
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Erasing into the Future
“Only the hand that erases can write the truth”. So wrote the German theologian, philosopher and mystic Meister Eckardt more than 800 years ago.
They are still good words to live by.
In the middle of the 19th century, blackboards were all the rage. In fact, some universities, seeking to gain a competitive advantage, even advertised that they were the only college within “a 100 miles” to sport the new technology.
This historical analogy is worth keeping in mind as university’s today tout that they offer every student a laptop or, perhaps, house the only high-tech lab “within a 100 miles.” The technology is no doubt sophisticated and it does offer a real advantage but it is important to remember that it will eventually be replaced by something else.
The real question, of course, is how soon. Far too many teachers, professors and schools continue to rely on blackboards not because they are the best tool (although they still do have a role to play) but because their hands can’t erase their old habits and behaviors.
We are racing into the future but for those organizations unwilling to unlearn and change all they are really doing is erasing their students future.
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10 Jobs of the Future
Inventor: Until 1950, “inventor” was listed as an official occupation on the U.S. Census form. The job title will soon return as a new industrial revolution—fueled by advances in material science, robotics; 3-D printing; information technology; and nanotechnology—takes root and unleashes a wave of new (and practical) inventions.
Video-Book (Vook) editor: As electronic books and e-readers become more popular, a new generation of editors who are skilled at providing readers with information in multiple forms—text, graphics, video, etc—will be required.
Data analyst: The flood of new data which the world will soon experience due to the continued growth of sensors; RFID tags and video will create growing demand for individuals who can not only interpret and decipher this data but who can also display it in new and more meaningful visual formats.
Video game designer: As immersive video becomes more common in schools and businesses due to the continued growth of haptics; augmented reality; and virtual reality, a growing number of video game designers trained in these areas will be required.
Virtual nurse: Continued advances in video; real-time monitoring tools; and expanded bandwidth will make it possible to safely and effectively monitor patients from afar. As a result of increasing health care costs and an aging population, more healthcare providers will turn to “virtual nurses” to monitor patients until the services of an “on-location” healthcare professional are required.
Robot Technicians: As robots become ever more popular and people come to rely on them for everything from cleaning to companionship, they will increasingly become seen as part of the family. Therefore, unlike many consumer products, robots won’t simply be abandoned when a new model arrives. Instead, people will demand their existing robots be upgraded. This will require the services of trained technicians who can upgrade robots with the latest software and hardware.
Custom manufacturer: In the hands of creative individuals, continued advances in software; computer aided design (CAD) and rapid prototype manufacturing will lead to more individuals drawing their livelihood from designing and building custom-made products. Among the areas most impacted will be health care and the arts. Specially, bioengineers will soon learn how to design and build new organs (e.g. hearts, livers, kidneys); while artists will use the tools to create new products and new forms of jewelry and art.
Marine biologist: The incredible diversity of ocean is nowhere near being understood or appreciated. A new generation of marine biologists trained in everything from biomimicry to genomics will remedy this situation and apply many of the lessons of the ocean to problems back on land.
Fish farmer: The world’s growing population will continue to put pressure on fish supplies. In response, companies will turn to fish farms as a sustainable method for meeting this growing demand.
Change management consultant: As the pace of technology accelerates and knowledge becomes obsolete more quickly, the ability to unlearn will be just as critical as the ability to learn. In increasing numbers, organizations will call upon the services of professionals trained in helping people adjust to the notion of “continuing change.”
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Video Killed the Video Star
If a picture is worth a thousand words how much is a picture within a picture worth? That’s the question every video provider should be asking itself because, like this famous picture from Pere Borrell del Caso, there is often more to a picture than meets the eye.
Earlier today, I came across a new full page ad in the Wall Street Journal from Cisco saying that “Video, the killer app, just got better.” It is touting a new telepresence interoperability protocol. What makes “telepresence” so exciting is not simply the ability to communicate with other individuals or groups in real-time; it is the ability to share additional information with them in a deeper, more visual and, ultimately, more meaningful manner.
Consider, for example, the case of a doctor communicating with a patient about a rare genetic disease which affects the heart. Instead of simply providing information orally and, perhaps, conferring with another doctor for a second opinion in real-time, the doctor will also be able show her a video of what is happening at the molecular level inside her body; display a 3-D rendering of her heart to explain how the disease is progressing; and provide the patient with a more intuitive and easy-to-understand chart (or graph) showing her the odds of being successfully treated by different treatment options.
Humans are visual creatures and, to the extent that video still soon be able to layer additional data on top of—and into—video, we will all be better off.
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The Value of a Futurist
It is a fact that 100% of the information we have—in terms of the data we collect or the patterns we spot—comes from the past. But is also true that 100% of the value of any decision we make will come the future. It therefore makes sense to deeply consider the future before making any decision.
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A Future of Black Swans
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A Shorter Road to Our Energy Future
Michael Totty of The Wall Street Journal has a thoughtful piece in today’s paper entitled The Long Road to an Alternative-Energy Future. For the most part, the article does a good job of explaining the many obstacles that will confront this country’s transition to biofuels, nuclear, wind, and solar power. There is one key point which Totty mentions but completely overlooks and that is the fact that solar power is doubling every couple of years.
From Totty’s perspective just because solar only generates 0.1% of our electricity today it will never be more than a small, niche player in America’s energy equation. As I have done on numerous occasions, let me show you how fast solar energy could grow if it is doubling every two years:
2010—0.1%
2012—0.2%
2014—0.4%
2016—0.8%
2018—1.6%
2020—3.2%
2022—6.4%
2024—12.8%
2026—25.6%
2028—51.2%
2030—100%
Now, I don’t expect solar to meet 100% of America’s electricity needs by 2030 but it is entirely feasible that solar could meet well more than 25 percent—you just have to understand how to “jump the curve.”
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The Future of Science Accelerates
”Researchers don’t publish negative results, they only publish positive results. But the negative results can lead to positive results.”
The following quote might not appear revolutionary but I’d argue that is, in fact, quite extraordinary. According to this VentureBeat article researchers have now created a new website, www.researchgate.net, which has been dubbed a “FaceBook for Scientists.” As a professional futurist, I’m excited because the advance will facilitate and accelerate the discovery of new scientific advances by helping scientists understand and see what isn’t there.
As a self-described unlearning fanatic, I’m even more excited by the power of the tool because I think it is the type of thing that will allow new and younger scientists to challenge conventional wisdom; help people see new patterns; and maybe even break down old scientific paradigms by “getting more eyes” and new brains on an old topic.
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Unlearning Land Bridges: A Lesson for Scientists
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Why Hire a Futurist?
Why hire a futurist? In two words, creativity and innovation. The purpose of a futurist is not simply to help companies, corporations and organizations understand where the future is headed (although this is part of the job), the more important role of a futurist to help create the future. The emphasis is on the word create.
There are a number of ways to do but it all begins with using our understanding of future trends to spark creativity in order to drive innovation. Let me provide three quick examples. First, your organization can embrace intellectual diversity as a means to spot new opportunities—or dangerous threats—before others.
Another simple trick is to view the future from a different perspective. (This can also be viewed as unlearning your old perspective). If you and your organization do this not only can problems be turned into opportunities but powerful new connections between seemingly unrelated ideas can be created. The resulting new ideas can then drive new innovations.
Finally, I personally engage in the power of story-telling and use metaphors (such as this one on nanotechnology) to help open vistas from which creativity and innovative can spring.
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Play Off Your Neighbors Strengths
Life on the African savanna can be a dangerous place, especially if you’re an animal. Predators that possess astonishing strength, razor-sharp teeth and claws, and cunning camouflage lurk everywhere and are often just waiting to make some poor, less unfortunate creature on the food chain their next meal without the slightest compunction.
One strategy for surviving in this perilous environment is to be at least one step speedier than your slowest colleague. It is a fitting analogy for today’s business environment and Juan Enriquez, in his book As the Future Catches You, summarized this line of thinking thusly: “Every morning a gazelle wakes and thinks, ‘To stay alive, I have to run faster than the fastest lion.’”
It’s a marvelous strategy provided you are fleet of foot. If not, the strategy is nothing more than a temporary salve for a day or two because as Enriquez adds, “Just over the hill, a lion has realized, ‘I have to run faster than the slowest gazelle, or I’ll go hungry.’”
Fortunately there is a better way of surviving on the African plains, and it offers two distinct advantages over this survival-of-the-fittest strategy. Moreover, it is instructive for businesses and organizations looking to remain competitive in tomorrow’s exponential economy.
What is the strategy? Playing off your neighbors’ strength. Many animals survive on the savanna by working in partnership with other animals. One of the better-known examples is the unusual affiliation among wildebeests, zebras, and ostriches.
Alone each species is vulnerable. Together, though, this unlikely triumvirate forms an impressive survival team. Wildebeests have very good hearing but poor eyesight and a distressingly poor sense of smell. Zebras, on the other hand, only have modest hearing but are blessed with very keen sniffers, while ostriches possess excellent eyesight. By relying on the relative strengths of the other animals, the trio can often detect predators well in advance and take the necessary precautions to keep the threat at bay.
The same tactic can be employed in today’s business environment. The convergence of sensors and information technology within the health-care arena is causing leading medical providers to look to semiconductor companies as new partners.
On a different scale, some companies are even trying to form in-house teams that can do a better job of spotting potential dangers. For instance, Eli Lilly, the large drug manufacturer, now relies on groups of “semi-experts” to help it determine which drug candidates should be allowed to proceed to Phase III clinical trials. (The decision is not inconsequential because of the time, money, and resources at stake.)
To use the animal analogy, imagine marketing executives as having good hearing for helping determine which drugs will do best in the commercial marketplace, molecular biologists as having the best eyesight for determining which drug molecules might be most effective, and regulatory and legal specialists as having the better sense of smell in selecting the drugs FDA regulators might be willing to accept.
Of course, diversity isn’t only useful in warning of lurking dangers; it is also helpful in avoiding traps in the first place. The classic example, which was so adroitly profiled in the classic book Groupthink by Irving Janis, is the Bay of Pigs fiasco--the Kennedy administration’s ill-advised plan to send a group of Cuban exiles into a swampy bay in Cuba in the hopes of sparking a popular uprising against Fidel Castro’s communist regime.
After the humiliating defeat, President Kennedy demanded his administration study the failure of the invasion. What he learned is that he and his staff--many of whom had been schooled at the country’s top universities--were a cohesive group but they all tended to think too much alike. In short, his staff was not diverse enough.
Had Kennedy and his advisors sought the advice of other military experts, Cuban exiles, and other interested and knowledgeable parties outside of their immediate circle, the problem might have been avoided. (Luckily Kennedy learned his lesson and successfully applied many of the findings toward the peaceful resolution of the Cuban missile crisis just a year later.)
The business world is chock full of examples of businesses tapping into the power of diversity. Stephanie Capparell, in her book The Real Pepsi Challenge, documents how as early as the mid-1940s Pepsi had hired African-Americans to figure out how to market Pepsi to “the Negro market,” and the company determined that its continued commitment to diversity was responsible for attributing one full percentage point of its 7.4 percent revenue growth--or $250 million--to new products inspired by diversity.
Similarly Ford Motor Company credits one of its more notable successes of the past few decades to diversity. Many of the unique features of the minivan were not the work of clever and empathetic engineers but rather were the product of multiple minds working together to devise a product that would serve different peoples needs. For instance, disabled workers recommended sliding doors, mothers looking for some help with storing their children’s drinks asked for cup holders, and the elderly needed some assistance in discerning when obstacles might be behind them and requested a sensor that beeped.
Scores of other companies have also moved in a big way to embrace diversity. IBM, Google, and Microsoft among others are moving abroad and are doing so not only to be closer to their markets and have access to inexpensive and talented labor but also because Indians, Chinese, Europeans, and Africans all have different sets of “senses,” and they can see, hear, or smell both threats and opportunities that are not always obvious to others.
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Diversity: The Spice of Life
There is very little difference between one man and another; but what little there is, is very important. This distinction seems to me to go to the root of the matter. --William James, The Will to Believe
It has been said that diversity is the spice of life. But diversity is more than just a spice, it is actually a necessary and vital ingredient of life. Consider a very close and intimate example: you.
Have you ever wondered how it is that you got to where you are? I am not speaking here of the mystery of life (although in keeping with the theme of this website I feel compelled to mention that the cell division that occurs almost from the moment you are conceived is but another example of exponential growth); rather, I am referring to your place in society.
That we even have a society to be members of is an enthralling proposition, and while I am sure a few people have pondered such a question in a moment of quiet reflection or perhaps in some long forgotten freshmen philosophy course, it is safe to say that most people have chosen not to make answering this question the central theme of their lives. Fewer still have decided to write a book about it.
To our good fortune, Jared Diamond did explore this very question in his Pulitzer Prize--winning book Guns, Germs, and Steel. The work seeks to answer the question of why different societies developed in different ways and progressed at different rates. Or as Diamond so eloquently phrases the question: Why is it that Africa, where protohumans evolved for the longest period of time, didn’t come to develop the tools that would have permitted it to conquer Europe rather than vice versa?
As the book’s title implies, the answer is not altogether simple. One of the principal and necessary ingredients behind Western civilizations’ explosive growth from a small band of nomadic hunter and gatherers 10,000 years ago to today’s hyperconnected, supersized international economy where billions of dollars pulsate electronically in the blink of an eye and hundreds of ships three times the size of a football field roam the high seas at any given moment is diversity.
More specifically, a diversity of weather, terrain, climate, plants, and animals lie at the heart of modern society’s exponential advancement. As Diamond explains, it is not just a quirk of fate that civilization began in the Fertile Crescent. A confluence of diversity conspired to spark modern civilization. To begin, the region was blessed with a wealth of altitudes and topographies. This gave rise to rivers, deserts, and flood plains, which, when combined with differing weather patterns in the region, produced a bewildering array of plants. In fact, ten millennia ago thirty-two of the world’s fifty-six different wild grasses could be found in the Fertile Crescent.
These plants then cross-pollinated with one another and gave rise to an even wider assortment of plants. This potpourri of plants attracted an amazing collection of animals, including four species of big mammals--the goat, sheep, pig, and cow--that could be easily domesticated.
Ingenious hunter-gatherers who had already begun cultivating some of the perennial plants to supplement their hunting diet discerned a variety of uses for these animals. Not only did they use them for food and clothing, they also recognized that these beasts of burden could be put to work to provide traction and transportation for more difficult jobs, and they could be used to further exploit the land by providing fertilizer.
And it was this use of both plants and animals that gave humans their first big break because the abundance of calories and proteins that these crops and animals provided allowed even more hunter-gatherers to put down their weapons and forego their nomadic ways and instead, in confidence, pick up a hoe and begin farming.
Over time, increasing numbers of hunter-gatherers did the same, and soon there were enough people to require some organization. I am skipping a few steps here, but among the first things that needed to be done was that leaders had to emerge to delegate the tasks. Next bureaucrats were appointed to oversee operations, and soon after armies were created to protect the society’s existing land as well as advance its search for more.
This combination of leaders, bureaucrats, soldiers, and farmers allowed for the creation of an even greater diversity of professions--civil engineers, builders, educators, scientists, financiers, medical specialists, and philosophers--to flourish over time. And these specialists begat more advances as each group contributed to the growing strength of the collective. The moral of the story is that while diversity does beget more diversity, the real advances--and the best way to jump the curve--is to figure out how to exploit that diversity.
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The Future is Gold
Just in time for Valentine’s Day, the World Gold Council, in partnership with the fine folks at Cientifica, have released a new report entitled ”Gold for Gold: Gold and nanotechnology in the age of innovation” suggesting that gold may soon replace diamonds as “a girl’s best friend.”
OK. That’s not really what the report said but here are a few of the highlights about how gold nanoparticles may impact your future:
1. Gold’s inherent bio-compatibility properties make it an ideal candidate for targeting tumors;
2. Gold nanoparticles are being developed to enter inside other diseased cells (The nanoparticles are then heated with infrared light and this “cooks” the cell from the inside out);
3. Soon, gold nanoparticles may create needleless vaccines;
4. Gold-based nanoarrays might also help detect everything from whether a woman is pregnant to dangerous food borne pathogens;
5. Gold-based nanocatalysts are being created to prevent the release of mercury into the atmosphere as well as neutralize other deadly compounds such as carbon monoxide; and
6. Such nanocatalysts might also help purify water by removing arsenic or other common pollutants.
The report also covers other opportunities in fuel cells, coatings, dyes and pigment, solar cells, conductive inks, electronics and high density data storage. All told, its a solid report and offers further evidence that nanotechnology is moving into the commercial mainstream.
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Google Wants to Bring You the Future
Google is reportedly building ultra high-speed broadband networks that are 100-times faster than those in use today. And what, might you ask, will require you to transmit one gigabit of information per second?
That’s a good question. In fact, it may take either a real-time voice translator or a quantum computer to answer it. Luckily, Google is also working on both items.
The future is racing at us at an ever faster pace (as this story about a new robotic actor in South Korea demonstrates). Soon, even “jumping the curve,” won’t be enough—we’ll all need to be capable of quantum leaps. Are you ready?
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There’s a Flip-side to Everything
As long time readers of this blog know, I am fond of the map to the right and have used it on previous occasions to emphasize the idea that in order to unlearn we must often view the world from a different perspective.
I was pleased to see that Derek Sivers incorporated it into the end of his two-minute TED talk entitled “There’s a Flip-side to Everything.” (The entire video is posted below).
I especially liked Siver’s example of how in certain Chinese communities citizens pay doctors for each month they stay healthy!
And, although Sivers didn’t this example, as a professional futurist who frequently uses history to illuminate the future, I have always liked the story of the Peruvian Indian tribe whose members gesture with their hands in a forward motion when describing the past. (From their perspective, because you can “see” the past, the past is in front of them. The future, on the other hand, can’t be seen so it is behind them.
It may sound weird but, as Sivers say in his talk, “The opposite may also be true.”
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The Future of Relationships
My favorite commercial during yesterday’s Super Bowl was Google’s (which I have posted below). The reason I liked it is because it is a powerful reminder that technology doesn’t just light our future, it can also fundamentally change how—and with whom—we interact in personal relationships.
For a little historical perspective, consider this: Before the invention of the automobile your future spouse/partner was likely to come from within a 5-mile radius of where you lived; after the automobile was popularized the radius increased to roughly 100 miles. The invention of the airplane further increased the average distance; and the Internet, as Google’s commercial demonstrates, is, yet again, extending the distance.
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How Swede It Is. Recyclable Lights & Restful Nights
Researchers in Sweden, together with the help of some American scientists, are reporting a big breakthrough in new nanotechnology-enabled recyclable OLEDs. The development is significant for a couple of reasons. First, OLEDs (Organic Light Emitting Diodes)—which have the potential to create super cool, super-thin, wallpaper-like lights—are very expensive. Second, the material they currently use is difficult to recycle. Before OLED can take-off—like this lighting example from history—both issues will need to be addressed and this, it appears, is what the Swedish researchers have pulled off.
From a broader perspective, I’d ask you to consider how this new lighting paradigm might change how architects design the houses, buildings and hospitals of the future> More interesting still, such an advance could drive changes in human behavior. For example, what might happen if instead of being awakened by the rude sound of an alarm clock you could instead be gently awakened by your OLED wallpaper which mimics a rising sun? Alternatively, what if your difficult-to-put-to-bed child could be coaxed into falling asleep 30 minutes earlier because the walls in her bedroom dim like the setting sun?
The possibilities are virtually limitless. I’d love to hear your ideas.
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The Future Doesn’t Alway Require the “Big Fix”
Big problems such as health care, feeding the world and addressing climate change don’t necessarily require big solutions. In the 19th century, Ignaz Semmelweis helped save the lives of hundreds of thousands of women by getting doctors to wash their hands prior to assisting in the delivery of a new-born child. (Unfortunately, however, it still required the medical community nearly two decades to unlearn their stubborn and unhealthy habits.)
Alas, in the 21st century, the number of infections in hospitals remains unacceptably high. Why? Many healthcare professionals still aren’t employing good hygiene. If they were better at the simple act of washing their hands, the results would be impressive—on the order of saving thousands of lives annually and preventing billions of dollars in unnecessary costs.
In the field of agriculture, it was the addition of ammonium nitrate—a cheap but effective crop fertilizer—which allowed the world’s farmers to feed billions more people with the same land.
Continued advances in the field of genomics may also continue to increase the yield of corn, wheat and rice by making these crops more efficient in terms of how they utilize water and fertilizer. The result: More people can be fed using the same amount of land but with less impact on the environment.
In the automotive industry, it was the installation of the seat belt that saved the lives of thousands of motorists—even though the device was at first ridiculed as “inconvenient, costly, and just a bunch of damn nonsense” by auto executives. The next life-saving advance could be the introduction of super-strong, super-light nanomaterials.
As strange as it may sound, the problem of hurricanes may also just need a simple fix. As Steven Levitt and Stephen Dubner outline in their delightful new book, Super Freakonomics, in may be possible to prevent costly hurricanes (which, since 2005, have inflicted an estimated $153 billion in damage to the United States alone) by deploying a few thousand “hydraulic heads” in those areas where hurricanes start. The devices work by bringing cooler water from the bottom of the ocean to the top thus cooling the surface temperature of the ocean water and preventing hurricanes from forming in the first place. The estimated cost: $1 billion.
On the bigger problem of climate change, Levitt and Dubner also outline the logic behind “Budyko’s Blanket”—a super high hose which would spew sulfur dioxide into the atmosphere—which could theoretically cool the planet for a mere $250 million.
Now, to be fair, both the “hydraulic heads” and “Budyko Blanket” may not work and serious questions remain on both ideas. But the broader point is that when faced with big problems there is absolutely no reason why we must first look to “big answers” as the solution. Often, big problems can be solved with small solutions. After all, as a child, how many of your cuts and bruises were solved with a tender kiss from your mother?
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Nanotechnology in 250 Words or Less
I was recently asked by a leading nanotechnology consultant, Rocky Rawstern, if I could say anything on nanotechnology to a wider audience but had to keep it under 250 words, what would I say. Here was my response:
To those who don’t believe nanotechnology will change the world in the near future just because it hasn’t accomplished much in the last 20 years, consider this little quiz: If a single lily pad began doubling on a pond on the first day of June and doubled each day thereafter until the entire pond was covered by the end of the month, on Day 20 what percentage of the pond would be covered with lily pads?
The answer is one-tenth of one percent. That’s right, .1%! What happens over the next 10 days is a little short of amazing--the entire pond gets covered. Such is the nature of exponential growth.
Now, advances in nanotechnology aren’t quite experiencing exponential growth but they are close and over the course of the next decade nanotechnology’s impact on material sciences, medicine, and energy are going to be--like the lily pads’ spread over pond in the last few days-- extraordinary.
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Technology Lights the Future
Today is the 130th anniversary of the installation of the first electric streetlight in Wabash, Indiana. At the time, it cost $100 to install the light. More interestingly, just a month later the city paid to have four more lights installed. The rest, as they say, is history as the electric light then proceeded to grow exponentially—like lily pads on a pond.
Today, a view of America at night looks like this picture to the right. I ask you to keep in mind this analogy of how “technology can light the future” when considering how rapidly advances such as robotics and smart dust may unfold once the technology reaches a commercially scalable level.
On a different level, you might also want to consider how the electric light changed people’s behavior. For one thing, the light allowed merchants and others to stay open later. Ultimately, it lead to such things as sporting events being played in the evening.
My point is this: When considering how technology expands you also need to consider how widespread adoption of technology might change people’s behavior. For example, continued advances in robotics might allow senior citizens to stay in their homes longer and have an adverse impact on the aging services industry. Similarly, the rapid proliferation of “smart dust” could make once unsafe neighborhoods suddenly safe and lead to more people living in certain urban environments.
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America’s Future: In One Word
This past weekend I read a fascinating interview with Peter Thiel—the co-founder of PayPal and the first investor in FaceBook—in Wired. The article was entitled The Utopian Pessimist.
What I liked about the article is that Thiel questions the assumption—trumpeted by many investors and fund managers—that the stock market will continue to post long-term increases in the range of 6-8%.
It is easy to fall into this trap because for the past 100 years an investment in equities has, in fact, yielded such a healthy return. There is no reason why, however, that this must continue to be the case moving forward into the future. As Nassim Taleb explains in his excellent book, The Black Swan, the future has a way of surprising everyone—and those surprises can be both pleasant and unpleasant.
For instance, what if the past 100 years were just a pleasant surprise? That is what if the 20th century was an anomaly and we were just lucky to have gone from horses and buggies to automobiles, rockets, computers and the Internet in a very short time? As Thiel says, “It’s not automatic that that progress continues.”
It isnt’! But if America wishes to maintain and, possibly even grow, its global position what must it do?
In a word: Innovate.
Earlier today, I explained how the rate of paradigm shifts is accelerating. This implies that an unprecedented amount of economic disruption is headed our way; but rather than be a source of only worry and consternation; farsighted entrepreneurs; investors and, hopefully, policy-makers will also recognize that it also represents a wonderful opportunity.
Advances in information technology promise to revolutionize media, publishing and education. Progress in biotechnology, stem cell research and regenerative medicine portend a glorious new age in preventative health care; and advances in nanotechnology and synthetic biology point the way toward a new, cleaner and, ultimately, more sustainable energy paradigm. (For an idea of the decade ahead, I invite you to review my predictions for 2010-2019).
Many of these developments, in turn, will either converge or spin-off in new and unexpected ways. To capture this promise, though, it is essential to develop an educational; entrepreneurial and political culture which encourages and rewards risk and innovation.
The future of tomorrow will move so fast that innovation is less a characteristic to aspire to and, instead, a trait that must be constantly used; honed and improved upon. In my book, Jump the Curve, I lay out 50 strategies for doing this but I’d like to share three here: 1) Think Like a Child; 2) Develop a Future Bias; and 3) Learn to Unlearn.
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The Future of Paradigm Shifts
In his book, The Singularity is Near, Ray Kurzweil states that “the rate of paradigm shifts is accelerating” and, at the current rate, “doubling about every decade.” This is an extraordinary development.
To help put some perspective on the matter, consider the opening paragraph from L. Gordon Crovitz’s article (From the Roman Codex to the iPad) in today’s Wall Street Journal:
How’s this for human progress? It took about 4,000 years from the invention of writing to the Roman-era codex of bound pages replacing scrolls, 1,000 years from the codex to movable type creating printed books, 500 years from the printing press to the Internet--and only 25 years to the launch of the iPad.
What’s next? My personal opinion is that continue advances in flexible electronics will further change both how information is conveyed and how it is consumed.
But the broader point is that almost every other industry, including health care, energy, and manufacturing, will also experience faster changes in the rate of paradigm shifts. The really important question is this: Are you and your industry prepared?
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Medical Devices’ Innovative Future
Earlier today, I discussed why I feel Apple’s new iPad isn’t quite ready for the prime time. This is in spite of the exciting applications I believe it can—and will—bring to the healthcare sector. But in this post, I’d like to turn from external devices and instead look at the amazing opportunities which await internal devices and the medical device industry in general.
Two recent articles shed light on some future possibilities. First,the development of new piezoelectric nanoribbons have lead to the development of power-generating rubber films. One possibility is for these materials to be attached to medical devices thereby eliminating the need for batteries. Imagine, for example, a pacemaker that could harvest the mechanical energy from a beating heart or an expanding lung and translate that into electrical energy to power a pacemaker? At a minimum, the need to perform a surgical operation to replace the battery will be eliminated. On a larger scale, however, such an advance could also open a host of opportunities for medical devices.
Taken a step further the same technology could power an insect-like “microid” which could patrol the human body looking for, reporting on, and, ultimately, eliminating disease-causing agents. Such an idea may sound far-fetched to some but Japanese researchers have already created insect-sized robots that can move about inside the human body.
The bottomline is that the convergence of new nanomaterials; flexible electronics; smaller, faster and more powerful microprocessors; and advanced robotics portend a golden age of innovation within the medical device industry.
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iPad’s Foldable Future
Will Apple’s latest gadget, the iPad, become a commercial success? I don’t know. My personal guess is that it will be moderately successful in the short to mid-term. The applications for gaming, e-books and in the health care arena are all very promising and the developer community is sure to come up with some amazing (and yet-to-be imagined) “apps” for the device.
Longer-term, though, I believe the iPad will only be successful if it can transition to flexible electronics. Specifically, I think the device will need to be able to fold up and fit in a person’s pocket before it becomes a truly revolutionary device. Steve Job’s statement that the device fits a niche between the mobile phone and the laptop computer is correct, but he misses the broader point by not recognizing that this will soon be a false choice.
With the advent of flexible electronics, a single device should be able to morph into different objects depending upon need. (As Jobs said yesterday, “It’s phenomenal to hold the Internet in your hand.” It is but what I think people really want is the ability to hold the Internet in their hands and, afterwards, fold it up and put it away in their pocket or purse.)
I recognize that the technology does not yet exist (at least a commercially-scalable and affordable level) but it is coming as this visionary video from Nokia suggests:
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Think About the Future—By Asking Questions Today
As a professional futurist, I think about the future all the time. I realize that most people don’t have this luxury but I also don’t really believe that this trait is a “luxury.” If you want to succeed in the future, you must think about the future today.
I recently watched a wonderful 6-minute video on Seth Godin’s new book, Linchpin. The video consists of nothing more than a series of questions but many of them can be used to prompt your thinking about the future.
Here, for reading—and thinking—enjoyment, are some of the more pertinent questions:
1. What will you do when gas is $10 a gallon? (I would add the following question as well: What will you do when it is $1 a gallon?)
2. What will you do when electricity is free?
3. What will you do when computational power is a 1000 times more powerful?
4. Is it likely your organization will have the same products as bestsellers in 10 years?
5. Where will the replacements come from, and when?
6. If we got rid of textbooks, what would be the best way to replace them?
7. If you discovered your biggest competitor was successfully developing a product that reinvents the rules of your industry, what would you do?
8. Could you do the same thing if the competitor wasn’t about to do this?
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Jack Uldrich’s Predictions for the Coming Decade: The Turbulent Teen’s
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” It was the ancient Chinese philosopher Lao Tzu who uttered these wise words. As a professional futurist, I always keep this quote in the back of my mind and remind my audiences that I am not in the business of making predictions. Instead, I offer my clients a forecast which includes a broad range of future possibilities.
Nevertheless, I understand the appeal of predictions and do feel they can play a limited role in helping businesses, corporations, NGOs, and governments more realistically think about the future.
Therefore, much as I did last month with my 20 Predictions for 2010, I would now like to offer my humble predictions for how the following decade may unfold—all the time remembering that the future will most likely be shaped by those ”Black Swans” which none of us see coming.
Here then are some of my predictions to get your “future juices” flowing:
2010: The term “augmented reality” will be the year’s big buzzword. Augmented reality apps such as Yelp Monocle and Wikitude World Browser will continue to grow, but the year’s biggest hit will be the yet-to-be-released TAT Augmented ID—which uses face-recognition software to display information about the person being viewed. By the end of the decade, health care professionals will be able to display a patient’s entire medical history on a flexible electronic device which they can fold up and carry with them at all times.
2011: “Vooks”—a combination between an electronic book and a video—will become increasingly popular. By the end of the decade, a number of schools will be using the devices to provide students a deeper, more meaningful learning experience.
2012: College graduates will begin identify a variety of new career possibilities. Some of the more popular future jobs include genetic data counselors; privacy data consultants; 3-D gaming software enginners; rapid prototype manufacturers and climate geoengineers. By the middle of the decade, frustrated by society’s inability and unwillingness to seriously change their behavior in the face of climate change, Al Gore will reverse his position and become an advocate of limited climate geoengineering—the idea of using technology on a grand scale to modify the natural environment.
2013: A truce in the “War on Cancer” will be called as advances in gene therapy and nanomedicine begin addressing cancer at the molecular level. Cancer will still exist but the new paradigm will be premised on treating cancer on an ongoing basis. (In this way, it will be similar to how we now treat diabetes.) By the end of the decade, chemotherapy will be viewed as a crude and blunt instrument.
2014: A combination of radical advances in solar and desalination technology will afford an increasing number of farmers—especially those near coastal areas—access to cheap and reliable amounts of fresh water. By the end of the decade, however, climate scientists will become increasingly concerned that the amount of water being diverted from the world’s ocean is having a harmful effect on a number of ocean creatures. On a different front, advances in the field of synthetic biology will now be regularly supplying airlines with jet fuel produced from biomass.
2015: Due to a plethora of medical advances in gene therapy, biotechnology, nanomedicine, stem cell research and regenerative medicine, life expectancy will continue to grow faster than most demographers has estimated. Congress is finally forced to accept this reality and indexes Social Security and Medicaid benefits to the annual upward adjustments in life expectancy. AARP members complain loudly and use the latest social media tools to bolster their cause but younger more tech-savvy voters use new and even more effective data mining tools to out-organizer the “geezer geeks.”
2016: In the face of the growing environmental costs of producing, processing, shipping, packaging and storing meat, the FDA approves lab-grown pork for the commercial marketplace. PETA applauds the move but Greenpeace vows to fight the growing trend and labels lab-grown meat as “Frankenfood II.” By this time in the decade, a major biological attack will have occurred somewhere in the developed world and a number of democratic governments will have responded by limiting personal freedoms in exchange for greater security. (Advances in predictive algorithms; data mining; and face and voice recognition; cheap camera; and sensor technology will make security technology very effective.)
2017: Time Magazine will be in serious discussions about ending the print version of its magazine and will name “The Robot” as its 2017 “Person of the Year.” Space flight—at least into the outer atmosphere—will become affordable for upper middle class individuals.
2018: Diamonds will no longer be a “girl’s best friend.” The natural diamond market will collapse in the face of the superiority of synthetic diamonds. On a different note, startling progress in the field of tissue regeneration will have eliminated organ shortages and made organ donations as irrelevant as radiation therapy.
2019: The decade will be come to be referred to as “the turbulent teens” due to the growing maturity of such countries as India and Brazil; the wide-spread economic disruption wrought by technological advancement; and a renewed sense of optimism due to the fact that so many things once deemed “impossible” are now coming to fruition.
Jack Uldrich is an author, futurist, keynote speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations. He can be contacted at 612.267.1212 or jack@nanoveritas.com.
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The Exponential Banker
I have two young children. As a way of imparting financial wisdom on them at an early age, I asked both of them after they lost their first tooth which they would rather receive from the tooth fairy: $1 per tooth or a penny for their first tooth and then double the amount for each successive tooth. After I informed that all children have 20 baby teeth, they both readily opted for the $20 option.
It was a costly mistake because their twentieth tooth would have been worth $5242.88! Such is the power of exponential growth.
The lesson, which is a familiar one to many in the banking industry, is more relevant than ever because society is poised to enter what I call the “exponential economy.” There are a number of technological forces, including computer semiconductors, Internet bandwidth, data storage capacity, genomics and advances in nanotechnology, which are doubling anywhere from every 6 to 12 months. Moreover, they are expected to continue doubling for at least the next decade.
Another interesting fact about exponential growth is that anything that doubles just ten times is a thousand times bigger than it was at the beginning.
This recognition requires today’s banking executives to become what I call “Exponential Executives.” That is leaders who understand that as impressive as past technological advances have been—the ATM, online banking and mobile banking, etc—they are just the beginning.
Banking interactions will continue to evolve as customers’ physical and virtual worlds become intertwined, and social networks and mobile platforms will transform customers’ banking experiences and expectations. Still other advances will create an environment where a premium is placed on unconventional thinking and risk-taking.
As we enter the exponential economy there are five skills which will help the Exponential Banking Executive navigate through these turbulent and uncharted waters.
#1 Partnering: The first doubling in exponential growth is always from 1 to 2. The same principal is at work for the Exponential Executive as they head out into a future that seems almost unknowable. Yet if one thinks about this idea of “going out into the unknown” it is not much different than what the famed American explorers Lewis and Clark experienced 200 years as they began their exploration of the American West.
Think about it for a moment. How do you prepare for a journey in which you have no idea of what you might encounter; how long you will be gone; or even what skills you will need?
Not surprisingly, the first decision Meriwether Lewis made was to invite William Clark to become his co-leader.
Tomorrow’s banking environment is going to be equally complex and to survive it may be essential to bring on a co-equal who has skills and expertise in areas where you are less strong. This model of co-leadership is one CO-CEO’s John Addison and Rich Williams have applied at Primerica Financial Services for years.
#2 Jump the Curve: In 1996, Reed Hastings wanted to start a new business that sent movie videos through the mail. At the time, his business model didn’t work because VHS cassettes were prone to breaking and too heavy to send through the mail at an economical cost. Hastings, however, understood something his peers didn’t. He knew data storage was doubling every six months and that by 1999 the movie industry was likely to convert all movie rentals to a DVD format. In essence, Hastings looked at where the curve of technology was headed and began planning his move years in advance.
If one applies this same insight to many of today’s accelerating technologies, such as biotechnology, genomics, stem cell research and nanotechnology, it is clear that most demographers’ life expectancy predictions will be well off the mark. Barring a major disaster, I fully expect life expectancies will soon reach 80 and shortly thereafter 90—and, perhaps, even higher. The Exponential Banking Executive’ should be “jumping the curve” and preparing for this contingency today by developing products, services and tools that will serve this growing population.
#3 Embrace Ambiguity. There is the old saying that if something looks like a duck and quacks like a duck then it must be a duck. The picture below is a duck, correct? Look again. When viewed from a different perspective it is also a rabbit.
The future must be viewed through the same lens of ambiguity. There is no question that the banking industry is in the midst of a severe crisis. But just as the Chinese character for the word “crisis” is comprised of the symbols for “danger” and “opportunity” so too is this present crisis also an opportunity.
The Exponential Executive faces the same reality as his or her peers, the difference is that he or she uses the situation to revisit old assumptions and fundamentally rethink how to do business in order to best serve their customers.
#4 Unlearn: Among the many trends that are doubling perhaps none is quite as astounding as the fact that scientific and technical knowledge is doubling every seven years. In other words, as impressive as everything we know today is, this knowledge will only equal half of what we will know in seven years—and just 25% of what we will know in 14 years!
From this perspective, it makes sense to think of today’s knowledge as the tip of the iceberg. Future knowledge is the equivalent of that portion of the iceberg that is presently underwater. As this new knowledge emerges over the coming years, one of the more difficult realities to accept is that it will make some existing knowledge obsolete. To prosper in the future then the Exponential Banking Executive must understand that unlearning will be just as critical as learning.
For example, as new wireless and virtual realities technologies become more prevalent how many branch offices will really be needed? And, if people are living significantly longer, are 15 and 30 year mortgages the most appropriate terms? Change is never easy but if one embraces “unlearning” the rationale for change becomes easier to accept.
#5 Believe in Doing the Impossible: Just over one hundred years ago the idea of human flight was dismissed as the pipedream of a small group of fringe scientists and hobbyists. Fifty years the idea of a “test-tube baby” was similarly deemed impossible. And just ten years ago the idea that people working for free could design and write an encyclopedia which was as accurate as the Encyclopedia Britannica but be twice the size (and doubling every year) and available in a 140 different languages would have been dismissed as implausible. Wikipedia, of course, is a reality today.
If the future teaches us anything it is that the impossible has a way of becoming possible. The Exponential Banking Executive understands this reality and by partnering, jumping the curve, embracing ambiguity and unlearning, they are willing to accept that the path into the future will always be murky; but they also know they possess the tools and flexibility to help shape and create their own future.
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The Future’s So Fast It’ll Slow Down
I’m not trying to get deep on you with this title: The Future Is So Fast It’s Slow. Instead, I want to make an important point about the future. It is a fact that technology is accelerating. It is easy, therefore, to jump to the conclusion that everything else will speed up as well. In many cases this it true but not always.
In a counter-intuitive way, the future’s accelerating pace of change can work against itself. How so, you ask? Consider the case of the flat panel television. How many of you postponed a purchase because you were afraid that the television you purchased would be obsolete as soon as you bought it? My guess is that you may have delayed your last laptop computer for the same reason.
The number of items about to experience this effect will soon accelerate. Consider your car purchase. Will you delay buying a new car because a new hybrid vehicle may soon be available or, perhaps, a new higher MPG version is soon expected. The same thing will happen with cellphones, electronic books, and solar cells.
The pace of change is these areas is accelerating so rapidly that it is hard to know when to pull the trigger and buy a specific. As a result, you don’t. This lack of capital in turn retards progress.
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Evolution Requires Unlearning
I am not an evolutionary biologist. I do not play one on television and, even though this is the Internet, I won’t try to pretend I am one. Nevertheless, I have come to the conclusion that unlearning will be an essential skill in the future because I am of the opinion that human evolution is an exponential trend.
Let me put it another way. Until about 200 years ago the average person could expect two constants in his or her life. First, life didn’t change much. If your grandfather was a farmer (or peasant) it was likely that your father was also a farmer or peasant and so were you. Moreover, you all lived life in much the same way and used the same tools and equipment.
The second constant was that your life was short. Assuming you successfully survived the first few years of your life (and this, by the way, was no easy task), you could expect to live until the rip old age of 50.
Under such conditions it was appropriate to put a premium on learning because whatever you learned you could expect to utilize the remainder of your life.
In today’s era of accelerating technological change, however, the equation has been flipped on its head. The shelf life of knowledge is growing ever shorter and we must realize that much of what we will learn will need to be unlearned shortly thereafter.
Society has not yet fully recognized the extent of this shift but it will have profound implications for how we educate ourselves and our children. I’d love to hear your ideas about: 1) Whether you agree with my premise; and 2) How you’d try to help society deal with this change. (One idea I have is that we must teach unlearning beginning in kindergarten.)
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Not Unmindful of the Future
Yesterday, I had the pleasure of addressing members of the Federal Executive Institute at the Marshall Foundation in Lexington, Virginia. The subject of my presentation was “Leading in an Era of Exponential Change: The Example of General George C. Marshall.” As readers know, I believe Marshall is the epitome of an “exponential executive,” and it is why I wrote an entire book on his extraordinary leadership skills: Soldier, Statesman, Peacemaker: The Leadership Lessons of General George C. Marshall.
After my presentation, I had the pleasure of tagging along with the class as it received a tour of the Washington & Lee Chapel where Robert E. Lee is buried. As I listened to the lecture, I learned that the Lee family (and now the Washington & Lee University) coat of arms bears the Latin motto: Non In Cautus Futuri. It translates to: “Not Unmindful of the Future.”
It is a wonderful phrase and it is a principle I strive everyday, as a professional futurist, to abide by.
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Automobiles’ QWERT-Like Future?
The common “QWERTY” keyboard is the de facto keyboard across the English-speaking world. The QWERTY keyboard is not, though, the most efficient keyboard. That distinction belongs to the Dvorak keyboard upon which a properly-trained typist can reportedly type 20-30% more words per minute.
This fact has been known for decades but, still, few people use the Dvorak system. (Shamefully, even I’m typing this post on a Qwerty keyboard.)
Why? The short answer is because unless a technology can deliver an over-riding reason for change most people won’t change.
I ask you to keep this little fact in mind when other futurists predict the quick demise of the internal combustion engine. Now, I’m no fan of the combustion engine and I understand how advances in battery technology could lead a transition to all-electric cars. But I’m also aware that advances in synthetic biology may create a cleaner, cheaper and more environmentally-friendly biofuel. To this end, even if battery technology is 20-30% better it may not be accepted by the public for the same reason the Qwerty keyboard is still the most used keyboard: People resist change and if they can still “fill-er up” with fuel they are likely to do so.
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The Hospital of the Future
For the past two days I have been in California working with a well-known construction company and architectural firm designing the hospital of the future. Due to the proprietary nature of project, I can’t go into specifics with this post but I always begin such projects from the premise: What must we unlearn?
For example, perhaps, we should unlearn the idea of who the customer is. Every hospital claims it wants to “serve the community.” If they are serious about this idea than they must also focus on non-customers. in other words, a true community hospital needs to continuously look for ways to “push” preventative information medicine out into the broader community so that its citizens never need to visit the hospital in the first place.
Hospitals must also unlearn the idea of the doctor-patient relationship. Today, patients and their social networking often know just as much—if not a lot more—about their disease than the doctor. The hospital of the future must acknowledge this reality and be designed in such a way that information can flow freely between all parties.
Another thing hospitals must unlearn is the waiting room. One strategy to think differently about the hospital of the future is to focus on the “exit” room. What information does the patient need so that he or she doesn’t need to return to the hospital?
I have a lot more ideas but I’d love to hear your thoughts on this subject.
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The Future of Education is Short
A college education is typically four years. Is there any reason why this length must remain the norm? The answer is a resounding “no.” Last year, I suggested the future of college may be $99 a month.
A few innovators are now offering college courses using a new, “all you can consume” model. In other words, instead of paying for courses individually (and by the credit hour), some on-line institutions are allowing students to take as many courses as they want within a specified time frame. This model allows students to finish college much sooner and on their own timeframe—rather than some artificial schedule.
There is an another reason why I believe this model is closer to what the future of education will look like. This past weekend the New York Times ran an interesting article entitled The Children of Cyberspace: Old Fogies by Their 20s.
The gist of the article is that technology is now moving so fast that it is creating “mini-generations.” For example, a college student who grew up in the FaceBook era now looks hopelessly outdated to her Twittering high school brother. And, not too soon, the brother will look equally clueless to his 7th grade sibling who is sure to adopt Kindle or whatever the next, new innovation may be.
One huge implication of technology acceleration is that the shelf life of some (but not all) knowledge is getting shorter and shorter. Why then spend a semester—or worse four years—learning something which will soon be obsolete?
Many courses will, by necessity, need to become shorter and high schools, colleges and universities must acknowledge this reality by offering courses more in tune with the future. This means shorter—but likely more intense—courses.
Rhetoric aside, education will also become a truly life-long endeavor; and unlearning will become just as critical as learning in the future.
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The Future of Manufacturing
In the 1991 hit movie, Pretty Woman, Richard Gere was shown using a huge, bulky cellphone. At the time, it was state-of-the-art and cost about $5000. Today, cellphones are everywhere. I encourage you to watch the video on this crude $950 3-D printer and think of it as Richard Gere’s cellphone in 1991. The technology is only going to get better, faster and cheaper and, by the end of the decade, I expect many people to own 3-D printers.
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Jack Uldrich’s 10 Predictions for the Decade of the “Turbulent Teen’s”
”Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” It was the ancient Chinese philosopher Lao Tzu who uttered these wise words. As a professional futurist, I always keep this quote in the back of my mind and remind my audiences that I am not in the business of making predictions. Instead, I offer my clients a forecast which includes a broad range of future possibilities.
Nevertheless, I understand the appeal of predictions and do feel they can play a limited role in helping businesses, corporations, NGOs, and governments more realistically think about the future.
Therefore, much as I did last month with my 20 Predictions for 2010, I would now like to offer my humble predictions for how the following decade may unfold—all the time remembering that the future will most likely be shaped by those ”Black Swans” which none of us see coming.
Here then are some of my predictions to get your “future juices” flowing:
2010: The term “augmented reality” will be the year’s big buzzword. Augmented reality apps such as Yelp Monocle and Wikitude World Browser will continue to grow, but the year’s biggest hit will be the yet-to-be-released TAT Augmented ID—which uses face-recognition software to display information about the person being viewed. By the end of the decade, health care professionals will be able to display a patient’s entire medical history on a flexible electronic device which they can fold up and carry with them at all times.
2011: “Vooks”—a combination between an electronic book and a video—will become increasingly popular. By the end of the decade, a number of schools will be using the devices to provide students a deeper, more meaningful learning experience.
2012: College graduates will begin identify a variety of new career possibilities. Some of the more popular future jobs include genetic data counselors; privacy data consultants; 3-D gaming software enginners; rapid prototype manufacturers and climate geoengineers. By the middle of the decade, frustrated by society’s inability and unwillingness to seriously change their behavior in the face of climate change, Al Gore will reverse his position and become an advocate of limited climate geoengineering—the idea of using technology on a grand scale to modify the natural environment.
2013: A truce in the “War on Cancer” will be called as advances in gene therapy and nanomedicine begin addressing cancer at the molecular level. Cancer will still exist but the new paradigm will be premised on treating cancer on an ongoing basis. (In this way, it will be similar to how we now treat diabetes.) By the end of the decade, chemotherapy will be viewed as a crude and blunt instrument.
2014: A combination of radical advances in solar and desalination technology will afford an increasing number of farmers—especially those near coastal areas—access to cheap and reliable amounts of fresh water. By the end of the decade, however, climate scientists will become increasingly concerned that the amount of water being diverted from the world’s ocean is having a harmful effect on a number of ocean creatures. On a different front, advances in the field of synthetic biology will now be regularly supplying airlines with jet fuel produced from biomass.
2015: Due to a plethora of medical advances in gene therapy, biotechnology, nanomedicine, stem cell research and regenerative medicine, life expectancy will continue to grow faster than most demographers has estimated. Congress is finally forced to accept this reality and indexes Social Security and Medicaid benefits to the annual upward adjustments in life expectancy. AARP members complain loudly and use the latest social media tools to bolster their cause but younger more tech-savvy voters use new and even more effective data mining tools to out-organizer the “geezer geeks.”
2016: In the face of the growing environmental costs of producing, processing, shipping, packaging and storing meat, the FDA approves lab-grown pork for the commercial marketplace. PETA applauds the move but Greenpeace vows to fight the growing trend and labels lab-grown meat as “Frankenfood II.” By this time in the decade, a major biological attack will have occurred somewhere in the developed world and a number of democratic governments will have responded by limiting personal freedoms in exchange for greater security. (Advances in predictive algorithms; data mining; and face and voice recognition; cheap camera; and sensor technology will make security technology very effective.)
2017: Time Magazine will be in serious discussions about ending the print version of its magazine and will name “The Robot” as its 2017 “Person of the Year.” Space flight—at least into the outer atmosphere—will become affordable for upper middle class individuals.
2018: Diamonds will no longer be a “girl’s best friend.” The natural diamond market will collapse in the face of the superiority of synthetic diamonds. On a different note, startling progress in the field of tissue regeneration will have eliminated organ shortages and made organ donations as irrelevant as radiation therapy.
2019: The decade will be come to be referred to as “the turbulent teens” due to the growing maturity of such countries as India and Brazil; the wide-spread economic disruption wrought by technological advancement; and a renewed sense of optimism due to the fact that so many things once deemed “impossible” are now coming to fruition.
Jack Uldrich is an author, futurist, keynote speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations. He can be contacted at 612.267.1212 or jack@nanoveritas.com.
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The Future Will Soon Flex It’s Muscles
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12 Months of Jumping the Curve
Dear Readers:
I will be on vacation in Mexico with my family until Monday, January 4th, 2010. Posted below are the past 12 editions of my monthly newsletter, The Exponential Executive for your reading pleasure. Each edition has plenty of provocative fodder for your brain. Enjoy! (If you wish to receive my monthly newsletter, please send me an email at jack@nanoveritas.com.)
December 2009: The Exponential Executive
November 2009: The Exponential Executive
October 2009: The Exponential Executive
September 2009: The Exponential Executive
August 2009: The Exponential Executive
July 2009: The Exponential Executive
June 2009: The Exponential Executive
May 2009: The Exponential Executive
April 2009: The Exponential Executive
March 2009: The Exponential Executive
February 2009: The Exponential Executive
January 2009: The Exponential Executive
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Futurist Jack Uldrich’s Predictions for 2010
#1: By the end of 2010, one-third of all automotive ads will focus exclusively on software-driven features that emphasize future car’s ability to interpret, react and connect to the external environment. Far less emphasis will be placed on car’s physical appearance and performance.
#2: One 4-year college will decrease its tuition by more than 5% in 2010 citing growing pressure from online universities; 10 universities will follow Princeton’s lead and begin distributing e-Books (such as the Amazon Kindle and Sony Reader) to incoming students; and at least 100 other colleges and universities will follow Boston University’s lead in eliminating email addresses for incoming freshmen.
#3: The sale of solar cells will grow faster than expected due to innovations in new financing models that minimize or eliminate altogether the large up-front costs currently associated with installing solar modules.
#4: The first fully robotic vehicle will become operational in Iraq and Afghanistan and will successfully deliver military supplies more than 25 miles without the aid of any humans.
#5: A socially-networked song in which none of the band members knew one another prior to the song’s release will become a Billboard Top Ten hit. The band will attempt to conduct a conventional tour but will soon breakup citing “artistic differences.” The real cause: they find they just don’t like one another.
#6:The first cyborg soldier—with above average human capabilities in terms of strength, speed and/or vision—will return to active duty. Nicknamed “Steve Austin” by his fellow soldiers; the technology inside “the bionic man” (or bionic woman) will cost far less than 6 million dollars.
#7: An amateur scientist using cheap supercomputers accessed through “the cloud” will make a major scientific discovery. Her discovery will have initially been dismissed by peer-reviewed journals but hailed by the growing number of “open-science” advocates.
#8: A full two years before its first-ever “Space Tourism” launch, Galactic Suite Ltd will lower the price of its three-day trip to space from $4.4 million to $2 million.
#9: A physician in India will perform a prostectonomy on a patient in a different country using only a high-speed Internet connection and da Vinci robotic surgical device. The “medical tourist” in Sri Lanka will return to the United States the following day.
#10: A new iPhone app will be created which overlays a “Nascar-like” suit over the images of Congressmen and other prominent politicians to reveal from whom they are receiving campaign contributions. The size of the “patch” will vary according to the amount of campaign contributions they have received from the organization. The new app will bring heightened attention to the burgeoning field of augmented reality.
#11: An RFID chip embedded in the arm of an elderly Alzheimer patient will be credited with saving the man from freezing to death after he strolled away from his residence in the middle of the night and became disoriented.
#12: A leading concrete company will call for a ban on carbon dioxide emissions from concrete because its nanotechnology-enable concrete will be certified as a “CO2 neutral.”
#13: Hype surround algae’s promise as the “bio-fuel of the future” will grow hot after a breakthrough in the field of synthetic biology. Environmental advocates, however, will draw parallels between the advent of the “designer bacteria” (which is used to convert algae into fuel) and the creation of genetically modified organisms. The issue of “Frankenbugs” will gain traction in the media.
#14: Mind-control toys will grow from a small niche product in 2009 to the latest “must-have” toy by the 2010 holiday season. The technology will sell very well among kids under the age of 10 and seniors over the age of 65. Interest in brain-neural technology will also be driven by plummeting prices and increased product performance.
#15: Synthetically grown diamonds will make their way into the commercial marketplace but the diamond industry will have no ability to discern the products from “natural” diamonds. The diamond industry will attempt to downplay the significance of the event but will quietly ramp up efforts to regulate and control the creation of synthetic diamonds.
#16: A robotic pet that also serves as a companion, watch dog, vacuum cleaner and a personal healthcare monitor will be unveiled in Japan and marketed to the seniors. Voice recognition technology inside the robot will also be able to detect if a person"s speech is slurring and will connect to a healthcare professional immediately.
#17: The cost of sequencing an individual’s genome will drop to less than $1000. The breakthrough will lead to the creation of a rash of new social networking sites around different genetic dispositions in order to deal with the avalanche of genetic information. Genetic counseling will become one of the fastest growing professions in the coming decade.
#18: The growing sophistication of language translational software (available on such platforms as Google Wave) will cause leading corporations to revisit some job descriptions which currently require candidates to speak two languages. Citing the technology’s ability to facilitate conversations with native speakers, the city of Paris will become an even more popular tourist destination.
#19: A conservative state legislator will introduce legislation prohibiting healthy individuals (i.e. non-injured combat veterans) from using implanted brain-neural technology to control objects outside their body. The bill will die in committee but the author and other supporters vow to make it a campaign issue in 2010.
#20: Technology artisans will begin using inexpensive rapid prototype manufacturing equipment to develop new pieces of art and jewelry of previously unseen sophistication, complexity and beauty. More traditional artisans will ask that “non hand-made” products be banned from local art fairs.
The “Back to the Future” Prediction of 2010: A barefoot runner will win a major marathon and fuel a growing trend among recreational runners to run without shoes.
Jack Uldrich is an author, futurist, keynote speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations. He can be contacted at 612.267.1212 or jack@nanoveritas.com.
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10 Quotes on Unlearning
I have said before that the future will require unlearning and that unlearning will be one of the most critical skills for successfully navigating the future. With this thought in mind, here then are 10 quotes to consider:
#1. “The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” --Alvin Toffler
#2: “The greater our knowledge increases, the greater our ignorance unfolds.”—President John F. Kennedy
#3: “In a time of drastic change, it is the learners who inherit the future. The learned find themselves equipped to live in a world that no longer exists”. --Eric Hoffer
#4: “In some sense our ability to open the future will depend not on how well we learn anymore but on how well we are able to unlearn”.—Alan Kay
#5: “Two things seemed pretty apparent to me. One was that in order to be a pilot a man had to learn more than any one man ought to learn; and the other was that he must learn it all over again in a different way every 24 hours.”—Mark Twain
#6: “Be very, very careful what you put into that head, because you will never, ever get it out.” --Thomas Cardinal Wolsey
#7: “The most important lessons lay not in what I needed to learn, but in what I first needed to unlearn.” Jim Collins
#8: “Strange about learning; the farther I go the more I see that I never knew even existed. A short while ago I foolishly thought I could learn everything--all the knowledge in the world. Now I hope only to be able to know of its existence, and to understand one grain of it.”—Charly in Flowers for Algernon
#9: “The most useful piece of learning for the uses of life is to unlearn what is untrue.”—Antisthenes
#10: “The difficulty lies, not in new ideas, but in escaping from the old ones, which ramify, for those brought up as most of have been, into the corners of our minds.”—John Maynard Keynes
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Is “Personalized Solar Energy” in Your Future?
The short answer is yes. A new report explains how continued advances in solar energy, when combined with advances in fuel cell energy, will lead to more people producing their own energy on location.
The broad trend fueling advances in both solar and fuel cell technology—especially catalysts—is nanotechnology.
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A Futurist’s Future
Earlier this month, as a professional futurist, I put together a list of my top 20 technology-based predictions for 2010. Earlier this week, futurist Ray Kurzweil predicted how technology will change humanity by 2020. (It’s a great read and you can access it here.)
Among the highlights, by 2020:
1. Memory devices will be integrated into our clothing;
2. People will have ways to touch each other virtually;
3. Solar energy will continue to grow exponentially; and
4. Advances in genomics will address the problem of obestity.
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Robots’ More “Socially Aware” Future
Many people, myself included, expect robots to become more popular in the coming decade. One reason I’m optimistic is because social scientists (such as cultural anthropologists) are discovering how to make robots more acceptable in a variety of settings. According to this article, some hospital workers love robots while others hate them.
The difference is that the workers who hate robots hate them because they are unable to adjust their behavior to the appropriate situation. For example, if a doctor is talking in a hushed tone to a patient’s family in a cancer ward, the robots should also be quiet—but often it isn’t. As computer and sensor technology as well as algorithms get better expect many of these problems to be mitigated. The result: more robots in hospitals; aging facilities; schools and even our homes.
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Want to Know Your Future? Ask Your Phone
New technology is using “mobility events” to make your smartphone even smarter. According to this article, researchers in the Netherlands have created a system that learns users’ behavior patterns to provide them with an enhanced cellphone service.
The example cited in the article involves your “going to work” routine (i.e. opening your garage, getting in the car; stopping at the local store to buy a lotto ticket, etc) and explains how your phone might be deduce what will happen next. For example, you may drive through an area with poor coverage so your phone will wait to start uploading a large file. Before long, innovative marketers will also be able to exploit this information. For instance, it may know that you also enjoy a Starbucks latte every so often and a coupon for 15% off will be sent to you whenever your with a mile of one of their stores.
I would encourage you to consider how this and related technology may also help senior citizens. I envision the day when your phone will notice that you haven’t called your grandchild in a few days and will prompt you with a reminder. Or, your phone—due to the accelerometers—may also notice that your stride is beginning to wobble and will send an alert to your doctor that you may be experiencing the early stages of a stroke.
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Apple’s “Share-Everything” Future
Wired has an excellent article on Apple’s foray into live video streaming. For individuals and businesses interested in contemplating the future, I encourage you to think through the ramifications of “life-logging”—or the idea that more and more people will begin uploading major chunks of their life onto the Internet.
For newspapers and media, it will empower citizen journalists. For travel and transportation-related industries, it might mean fewer face-to-face meetings as individuals grow increasingly comfortable communicating in this new, more immersive format. And for healthcare professionals (and patients) it might portend quicker and remote diagnosis of disease.
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One Step Closer to the Minority Report?
The other day, I offered a picture of what the near-term future of police surveillance may look like. Today, I’d like you to consider a somewhat more futuristic vision. In this article, Google explains how quantum algorithms may soon be able to spot cars.
If you combined this future capability with today’s existing technology (together the impending era of super cheap, ubiquitous cameras), it is not difficult to imagine how a government agency might soon be able to not only watch us constantly but also spot any “strange” activity immediately.
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