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IBM Thinks Small

Posted on May 27, 2009 - 08:37 AM

Since writing my first book on nanotechnology, ”The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business,” I have followed the emerging field of nanotechnology quite closely. As I have often written on these pages, IBM is one of the most impressive players in the field. And, if anything, the pace of the company’s activity in the field has only accelerated in recent years.

To this end, yesterday “Big Blue” announced it was creating a new nanotechnology center in Egypt and today it announced a similar center in Bulgaria. Now, the creation of such centers may not appear like much but I’d argue that IBM is doing itself an immense favor by exposing itself to foreign scientists who might view things from a different perspective.

Like every other field, nanotechnology can fall prey to “groupthink.” One strategy for defeating conventional thinking is to employ scientists from different areas—which is precisely what IBM is doing. It is just one reason why I believe IBM will continue to “jump the curve.”

Related posts on nanotechnology by Jack Uldrich

15 Ways Nanotechnology is Already Making Your Life Better
Nanotechnology & The Future of the Cellphone
Nanotechnology and the Changing Face of the Electric Utility Industry

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