Global futurist and author Jack Uldrich offers essential strategic information on nanotechnology, robotics, biotechnology, RFID and many other future technologies to help you prosper as exponential trends converge at this unique moment in history.
Please enter your name and email:
Recent Blog Posts
Articles Listed by Industry
Health CareManufacturing
Computer/Semiconductor
Telecommunications
Energy
Life Science/Pharmeceutical
Agriculture
Education
Robots
Internet/Information Tech
Finance
Nanotechnology
Retail/Marketing
Automobile/Aerospace
Defense
Aging Services
Other
Articles Listed by Chapter
Chapter 1: The Power of ZenzizenzizenzicChapter 2: Exponential Enablers
Chapter 3: Walk the Escalator
Chapter 4: The Power of Play
Chapter 5: The Spice of Life--Diversity
Chapter 6: Heads and Tails: It's Counterintuitive
Chapter 7: Get in Touch with Your Animal Instincts
Chapter 8: Back to the Future
Chapter 9: Learning to Unlearn
Chapter 10: Doing the Impossible
Other
Archives
August, 2008July, 2008
June, 2008
May, 2008
April, 2008
March, 2008
February, 2008
January, 2008
December, 2007
November, 2007
October, 2007
September, 2007
August, 2007
Future Technology Blog Recent Posts
Pump it Up: Retailers Use Google to Create Customer Loyalty
Earlier today, I had a post explaining how a new technology from PayScale might help businesses by reducing the number and length of unnecessary, unproductive and useless meetings employees must attend. As I indicated, the technology offers a good example of how a company can “walk the escalator.” In this same category, I would like to offer you this news that Google is now headed to a gas pump near you.
At first glance, it might not appear to be that innovative, but I would like to suggest otherwise. For starters, many people—especially men—are reluctant to stop and ask for directions. If a gas station pump offers quick access to Google it provides a way for the retailer to bring in some new customers. On a more strategic level, the service offers a method for retailers to create more customer loyalty by saving customers money. Google can do this by offering customers coupons to other merchants in the area.
Longer term, if you understand where Google is headed and you can ”jump the curve” in terms of where wireless and RFID technology is headed, you might also envision Google soon conducting a quick diagnostic test of your automobile and determining if your oil needs changing, your tires need air, or your windshield fluid needs to be topped off. All in all, this news should give retailers plenty to get pumped up about.
Related Posts
Time is Money ... So Walk the Escalator
Stronger Than a Speeding Bullet
RFID Gets Untracked
Embracing Change
Jack Uldrich is a writer, futurist, public speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, robotics, RFID, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations.
Enjoy this post? Bookmark at the following sites.
